CKDHC CI

Symbol Mark

CKDHC’s symbol mark, which shows CKD’s belief and image, is the center of all communications for both internal and external purposes.
The symbol mark shape represents the future and the world. The bell inside of the circle represents CKD’s character.
CKD’s slogan, “Better Life Through Better Medicine”, is also written around the circle. This corporate symbol fosters camaraderie.
CKDHC’s symbol mark—as the most essential element of communication, which internally promotes a sense of unity and externally represents our image—must be used with care to reinforce the corporate identity, enhance credibility, and maintain brand consistency. It must be enlarged or reduced in exact proportion according to the data provided in the appendix to prevent any distortion or alteration.

Basic Symbol Mark

Basic Symbol Mark

GRID SYSTEM

GRID SYSTEM

Minimum Symbol Size

Minimum Symbol Size

Logo Type (Wordmark)

CKDHC’s word mark, alongside the symbol mark, is a fundamental element in delivering our brand image. It is designed to harmonize with the visual identity presented by the symbol mark and has been proportionally adjusted based on its typographic form.
Therefore, unauthorized modifications to its shape, weight, or proportions are strictly prohibited. When using the word mark, it must be enlarged or reduced in exact proportion according to the data provided in the appendix to prevent any distortion or alteration.

Logo (Korean)

Logo (Korean)

Logo (English)

Logo (English)

Corporate Signature

CKDHC’s corporate signature is a systematic and logical combination of the symbol mark and word mark,
representing the core elements of our identity. It serves as the most direct means of conveying the corporate image.
The primary Korean version acts as a key visual representation of CKDHC and plays a central role in brand communication with customers.

Signature Combination (Vertical)

When applying CKDHC’s signature, an appropriate combination type should be selected depending on the spatial constraints of the medium.

CKDHC CI Color Usage Restrictions

Using an inverted version of the existing CKDHC CI is prohibited, as it alters the impression of the brand identity. A dedicated reversed version of the CKDHC CI must be used to ensure optimal visibility and brand consistency.

CKDHC CI Color System

  • CKD BLUE PANTONE 286 C
    C100 / M85 / Y0 / K0
    R0 / G56 / B148
  • CKD BLACK C0 / M0 / Y0 / K100
    R0 / G0 / B0
  • CKD WHITE C0 / M0 / Y0 / K0
    R225 / G225 / B225
  • CKD SILVER PANTONE 877 C
  • CKD GOLD PANTONE 872 C
CKDHC CI_Manual Download